Consolidation in the agenting business has resulted in, (and will continue to) massive lay-offs at the agencies…
All those agents and support staff who’d been hoping to become agents are out on the street, some of course will get picked up by other agencies… others will drop out of the game, and others will wonder, well what now….
So, Will Ferrell’s Land of the Lost has opened to very poor Box Office, bad reviews, and lots and lots of twittering about how awful it is.
In the world of Social Media/Social Web, this would be a crisis that required/demanded action. If this were a web services release, or a software release, or even a physical product, there would be, very likely, a Community Manager springing into action. The Social Web is on fire with BAD NEWS for the future of Relativity Media and Universal’s new product, Land of the Lost!
What is their strategy to turn this lemon into lemonade? My guess is there is absolutely no plan. Marketing, in Hollywood, is what happens before a product release, you hope it goes well, and then you move onto the next “product release.”
Used to be in the entertainment business you had a ubiquity/scarcity model that went something like:
product – scarcity
distribution – scarcity
“talent” – controlled scarcity (false ubiquity)
advertising/marketing – ubiquity
From Dag Homboe's blog, a spreadsheet to help you in calculating your ROI in regards to your Social Media plan.
Dag says" For this research, we identified 13 parameters that play a role in
determining the ROI of Social Media. It is not necessary to include
all parameters in a ROI calculation – pick the parameters that make
sense."
Dag also goes to the trouble of explaining thoroughly his reasoning in the build-out of the spreadsheet, and also how to best use it.
