Hospitals, Health Care and Social Media
0The Health Care system is something that virtually every citizen interacts with over and over. As such it seems like a natural for those within the system to try exploring how social media might be of benefit to their customers/clients, as well as how it might impact internal communications and processes.
Ed Bennett, who is, according to his blog, a hospital web manager in the University of Maryland medical system, gave a presentation on Hospitals and Social Media at the J. Boye conference e-Health track. He cites some interesting examples of social media usage…for instance, the MD Anderson Cancer Center used Twitter, YouTube and Facebook to promote use of referring physician portals…and tracked a 9.5% increase in registrations.
Henry Ford Health used Twitter in it's education program, to do a series of live Twitter-casts of surgeries….with real time Q and A with the surgeons, and garnered national
