Sneak peek of Project Runway winner Seth Aaron’s new collection

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Seth Aaron Henderson, winner of Project Runway’s seventh season and darling of the Portland fashion scene, gave us a sneak peek of his new collection. Yes, the model is going to be walking on black solar panels. In fact, all of Henderson’s designs are going to be

The theme of Portland Fashion Week is “Solar Is the New Black.” Portland Fashion Week (PFW) and SolarWorld, the show’s renewable-energy sponsor, will assemble the fashion runway from its black solar panels.

InSearchOf – Youtube/Marketing/Censorship

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Great article on Indie film Capitalism

Zeke Zelker describes how he conjured a plan to show his film InSearchOf on Youtube. That hit a snag when Youtube said they couldn’t show it due to the nudity in the film. Zeke came up with a clever solution…Indie film Capitalism

Another great example of how each film needs to have its own marketing plan/approach…and once you have that plan, you must be ready to evolve, adapt and turn on a day to keep the momentum.

Hospitals, Health Care and Social Media

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The Health Care system is something that virtually every citizen interacts with over and over. As such it seems like a natural for those within the system to try exploring how social media might be of benefit to their customers/clients, as well as how it might impact internal communications and processes.

Ed Bennett, who is, according to his blog, a hospital web manager in the University of Maryland medical system, gave a presentation on Hospitals and Social Media at the  J. Boye conference e-Health track. He cites some interesting examples of social media usage…for instance, the MD Anderson Cancer Center used Twitter, YouTube and Facebook to promote use of referring physician portals…and tracked a 9.5% increase in registrations.

Henry Ford Health used Twitter in it's education program, to do a series of live Twitter-casts of surgeries….with real time Q and A with the surgeons, and garnered national Read More

Agencies and what now – Endeavor, WMA, CAA, etc.

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Consolidation in the agenting business has resulted in, (and will continue to) massive lay-offs at the agencies…

All those agents and support staff who’d been hoping to become agents are out on the street, some of course will get picked up by other agencies… others will drop out of the game, and others will wonder, well what now….

What is the new new for the agenting business? Read More

Relativity Media – Land of the Lost – Community Managers

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So, Will Ferrell’s Land of the Lost has opened to very poor Box Office, bad reviews, and lots and lots of twittering about how awful it is.

In the world of Social Media/Social Web, this would be a crisis that required/demanded action. If this were a web services release, or a software release, or even a physical product, there would be, very likely, a Community Manager springing into action. The Social Web is on fire with BAD NEWS for the future of Relativity Media and Universal’s new product, Land of the Lost!

What is their strategy to turn this lemon into lemonade? My guess is there is absolutely no plan. Marketing, in Hollywood, is what happens before a product release, you hope it goes well, and then you move onto the next “product release.”

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