If you’ve been interested in finding out how and where you appear in LLMs like ChatGPT, you might’ve come across platforms promising that just by pasting in your company’s URL, you’ll find that out, with some scores and charts to support the finding. Now you know! And now what! The platforms (themselves AI-driven) are good at what machines are good at. They can tell you that your Core Web Vitals need work, that some pages lack schema, or that your brand didn’t appear in last week’s AI responses for whatever prompt set you ask them to check (or they determine… Keep reading >
Is AI here to stay? Short answer: Yes. Longer, more nuanced answer: There are some basics that won’t go anywhere. Chief among them is the use of LLMs like ChatGPT, Claude, and Perplexity as a replacement for search engines like Google. This use case is becoming part of many folks every day – for background info, recommendations, a quick how-to, etc. According to TTMS and other market research, the share of search activity on AI/LLM platforms is climbing sharply, with projections that it could make up between 30% and 50% of all search traffic by… Keep reading >
Law firms trust their reputation will speak for itself. But in AI systems, that isn’t always true — and the biggest risk isn’t invisibility. It’s misrepresentation.When someone asks ChatGPT or Claude who they should hire for a specific matter, the system will say something. But the question is: what is it saying about you? Keep reading >
SEO isn’t enough anymore. Clients aren’t just Googling—they’re asking ChatGPT who to hire. If your firm isn’t recognized, cited, or understood by these systems, you’re not even in the running. Keep reading >
What’s happens to law firms as AI systems like ChatGPT start acting as gatekeeper? Keep reading >