Insights

Hallucinations, Errors, and Ghost Firms: What AI Gets Wrong About You

Law firms trust their reputation will speak for itself. But in AI systems, that isn’t always true — and the biggest risk isn’t invisibility. It’s misrepresentation.When someone asks ChatGPT or Claude who they should hire for a specific matter, the system will say something. But the question is: what is it saying about you? Keep reading >

AI Search Visibility: Just the Facts, Ma’am

SEO isn’t enough anymore. Clients aren’t just Googling—they’re asking ChatGPT who to hire. If your firm isn’t recognized, cited, or understood by these systems, you’re not even in the running. Keep reading >

Invisible or Influential?

What’s happens to law firms as AI systems like ChatGPT start acting as gatekeeper? Keep reading >