Is AI here to stay? Short answer: Yes. Longer, more nuanced answer: There are some basics that won’t go anywhere. Chief among them is the use of LLMs like ChatGPT, Claude, and Perplexity as a replacement for search engines like Google. This use case is becoming part of many folks every day – for background info, recommendations, a quick how-to, etc. According to TTMS and other market research, the share of search activity on AI/LLM platforms is climbing sharply, with projections that it could make up between 30% and 50% of all search traffic by… Keep reading >
Law firms trust their reputation will speak for itself. But in AI systems, that isn’t always true — and the biggest risk isn’t invisibility. It’s misrepresentation.When someone asks ChatGPT or Claude who they should hire for a specific matter, the system will say something. But the question is: what is it saying about you? Keep reading >
SEO isn’t enough anymore. Clients aren’t just Googling—they’re asking ChatGPT who to hire. If your firm isn’t recognized, cited, or understood by these systems, you’re not even in the running. Keep reading >
What’s happens to law firms as AI systems like ChatGPT start acting as gatekeeper? Keep reading >