What’s happens to law firms as AI systems like ChatGPT start acting as gatekeeper? When these systems pull in data from across the web, they don’t care about your rankings or your carefully written homepage — they care about what they can recognize, verify, and recall. If your firm’s digital footprint is messy, vague, or generic, you’re not just buried — you’re invisible. The warning is clear: firms that move first will define the space, while the rest are left wondering why the phone stopped ringing.

Here’s an in-depth study that affirms our findings:

Invisible or Influential? How AI Is Rewriting the Rules of Law Firm Visibility