Law firms trust their reputation will speak for itself. But in AI systems, that isn’t always true — and the biggest risk isn’t invisibility. It’s misrepresentation.

When someone asks ChatGPT or Claude who they should hire for a specific matter, the system will say something. But the question is: what is it saying about you?

The Accuracy Problem

I’ve run audits where firms show up with the wrong city, the wrong partners, or the wrong practice areas. I’ve seen fabricated merger histories, fictitious accolades, or partial info stitched together from court filings and bar records — not the firm’s actual website. In some cases, the system confuses the firm with someone else entirely.

This isn’t just a search problem. AI tools, when searching for “the right answer” might reassemble that answer from scraps.

Business Impact

And if that Frankenstein version of your firm is what someone sees when they ask for a recommendation? They’re not going to double-check. They’re just going to keep scrolling — or worse, call the other firm.

Next Steps for Law Firms

You don’t just need to show up. You need to show up as yourself.

Our AI Visibility Audit makes sure you do.